Keypath Education wins 4 2020 MarCom Awards
Keypath Education wins 4 2020 MarCom Awards
Platinum and Gold awards strengthen Keypath’s excellence in marketing, course and web development and creative services
CHICAGO – Nov. 13, 2020 – Keypath Education, an online education services provider that designs and delivers market-led, tech-enabled online degree programs, has been awarded two platinum and two gold 2020 MarCom Awards with honorable mentions in three additional categories.
Keypath Education provides course design and development, program-focused marketing, student and faculty recruitment and support, and clinical placement services for many of the world’s leading universities. Keypath partners with 27 universities in the United States, Australia, Canada and the United Kingdom, and acts as an extension of each partners’ team, focused on delivering high-quality educational experiences while expanding the scope and reach of the partners’ offerings.
Platinum winning entries include:
- The Suffolk experience e-book crafted with the goal of delivering additional information to prospective students beyond the “Download Your Guide” option. Concentrating on the themes of “Built in Boston, Built for Business” and experiential online learning, the 12-page digital download provides an overview of the university, the MBA online program and student support. It highlights value props such as Suffolk’s many years of experience in the online teaching space and its diverse, inclusive student culture.
- Family nurse practitioners (FNP) on the job infographic was designed to highlight the role of FNPs in today’s ever-changing healthcare environment. It is a resource for prospective nursing students who are considering transitioning to advance practice nursing roles. The infographic is available on the Global Health Education (GHE) website.
Gold winning entries include:
- Thank you to nurses: a tribute to nurses was a video created to pay homage to the Year of the Nurse and Midwife, named by the World Health Organization, in celebration of the 200th anniversary of Florence Nightingale’s birthday. For Nurses Week, May 6-12, on behalf of Carson-Newman University, Keypath highlighted the important role played by nurses across the country, from those responsible for our first breath to our last and throughout many of life’s challenges in between.
- Successful online student: 20 tips for hitting your goals blog showcases how to achieve success while learning as a remote student. Written for St. Bonaventure University, this content focuses on healthy study habits, best practices in online learning, creating a positive learning environment, time management, technology and many other topics.
“The new COVID-19 reality coupled with Keypath's commitment to innovation and excellence allows us to reach an ever-growing and attentive audience with quality, creative marketing campaigns,” said Keypath Education Global Vice President of Marketing Daniel Baresic. “Our team is proud to be recognized for this award and inspired to continue this momentum as a marketing leader in the online higher-ed industry."
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers. The awards are administered by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization oversees awards and recognition programs and honors outstanding achievement and service to the profession.
There were more than 5,000 entries throughout the United States, Canada and 28 other countries. For the full list of MarCom Award winners, visit here.
About Keypath Education
We partner with world-leading universities to design purposeful online post-graduate programs that deliver the most career-relevant skills to solve global and social challenges. Our experienced global team gives us a breadth of diversity and data, allowing us to respond to future of work trends quickly, innovate ahead of the curve, and ensure the student's success is at the heart of all that we do. We have a global reach, with offices and partners in the United States, Canada, the United Kingdom, and Australia.
Senior Corporate Communications Manager