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Case Study

RMIT University

The Royal Melbourne Institute of Technology (RMIT), one of Australia’s original tertiary institutions, is renowned for programs in architecture and design, built environment, engineering, accounting and finance, computer science and information systems, communication and media studies, psychology, education, law and economics.

RMIT has 75,000 students, three campuses in Victoria and major representation in Vietnam with campuses in Ho Chi Minh City and Hanoi. RMIT is proud of its multicultural heritage, rich and active campus life, and relentless pursuit of the best student experience possible at home and abroad.

The Royal Melbourne Institute of Technology is among the top 15 universities in Australia (*2016-17 QS World University Rankings), is ranked 34th in the world for the international profile of academic staff and has a 5-Star QS ranking for excellence in higher education.

RMIT Sought to Grow Enrollments in Online Postgraduate Degree Programs

Prior to partnering with Keypath Education, the university had few online postgraduate degree programs. The partnership would be responsible for selecting, designing and launching the following six online postgraduate programs with embedded pathway programs:

  • Master of Marketing
  • Master of Human Resource Management
  • Master of Supply Chain Management
  • Master of Commerce
  • Master of Engineering Management; and
  • Graduate Diploma of Project Management.

The partnership would be launched under the newly created ‘RMIT Online’ entity, to scale more rapidly and to allow for a quick response to the changing market demand in the online space, while the division would leverage shared services with the main campus.

Throughout, there would be a focus on absolute quality in the student experience.

Six Fully Online Programs Launched in Record Time

Keypath Education implemented a proven online program management (OPM) approach, including market research, capital investment, course development, digital marketing, student recruitment and retention services.

The timeline was aggressive. The partnership agreement was signed in December 2015. RMIT was in market promoting the online programs by July, and first intake of students commenced October 31, 2016. Keypath proactively hired Student Enrolment Advisors and Student Success Advisors to give plenty of time to prepare for launch and deliver a concierge enrolment service.

Record-Setting Results Followed Launch

The success of every partnership bears out in the numbers. RMIT and Keypath overachieved on enrolment projections by an average of 73 per cent and built a healthy pipeline for future growth, proving it was possible to meet and exceed enrolment expectations while creating high-quality programs.

Performance can be attributed to the combination of many elements, all of them necessary, but team experience, brand recognition, commitment from university staff, admissions processes and systems, and proactive resourcing stand out among the top five differentiators of the RMIT and Keypath partnership.

Everyone involved rose to the challenge as a team, remained calm under pressure and rallied around the goal of delivering a best-in-class student experience.

Programs Exceeded Enrollment Targets:

  • Program 1: 116%
  • Program 2: 53%
  • Program 3: 221%
  • Program 4: 329%
  • Program 5: 59%

 

Programs to grow online enrolments
Master of Marketing
Master of Human Resource Management
Master of Supply Chain Logistics Management
Master of Commerce
Master of Engineering Management
Graduate Diploma of Project Management
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"We searched for a partner capable of creating and implementing a comprehensive strategy for RMIT’s online postgraduate offering. Keypath was able to provide an end-to-end solution, from market research, course development and marketing, all the way through to student success and retention services, while working closely with our staff to ensure alignment with RMIT’s vision.”

Christopher Strauch, Former CEO of RMIT Online