Meet a Keypather: Korab Eland
Korab is the digital media buyer for Keypath’s Melbourne office. Working closely with marketing managers, he creates paid digital media strategies and campaigns to promote online programs and attract the right prospective students to our Australian partners.
Is there a hobby you can’t live without?
I can’t live without some form of exercise; cycling, running and Bikram yoga help me stay sane. But, when it comes to something that purely makes me happy, I’d have to say photography. When a photo comes out just how I imagined it, it’s a pretty rewarding feeling.
What excites you about working for Keypath?
I’ve been fortunate enough to have the opportunity to live and work abroad with Keypath, which is extremely exciting for me. More importantly though, I think it is a result of working for a company that is expanding into new markets and developing new business strategies that will continue to challenge us as a company to be adaptable and take change head-on. Change is something that can be stressful at times, but it always presents new opportunities to grow and evolve. I’m grateful to be a part of it.
Where do you see your specialty going in the next five years?
One of the coolest things about my job is how it’s always changing. It’s so tied to technology and the ever-evolving landscape of the Internet that I often learn about new products and updates that can affect my campaigns (and my personal life) on a weekly basis. I think anyone working in digital during the next five years will need to keep up with the fast pace of change, particularly in mobile, video and UX design. Creating a seamless experience across all devices that helps create and share a brand or product’s story will become a necessity, not just an idea.
How can you use your skills to change the student experience for the better?
On the front end, my role is often responsible for making the first contact with prospective students. Making sure my content provides the information they need helps create a positive first impression and builds a trusting relationship with our schools from the start. As they begin their discussions with our student enrollment advisors, I can monitor and control the flow of student inquiries to ensure our advisors have the time they need to have deep and meaningful conversations.
What is your favorite personal achievement?
I think my favorite achievements have yet to come, but if I had to pick one, I’d say my recent move to Melbourne. I’ve been a KC boy my whole life so I’m proud of myself for taking the leap.
