PlattForm Expands Operations Internationally with Acquisition of United Kingdom-based MJD Media Ltd
LENEXA, Kan. – (May 8, 2013) – Expanding its operations internationally, PlattForm, a leading provider of comprehensive marketing and enrollment-management services to colleges and universities worldwide, has acquired MJD Media Ltd, a United Kingdom-based education marketing company. The purchase allows PlattForm to offer services to MJD’s existing clients and extend its operations to include new institutions of higher education in the UK, as well as Australia, Canada, China, Denmark, France, Germany, Netherlands, New Zealand, Norway, Spain, Switzerland and the United States.
This is PlattForm’s first foray into the international market, which the company will be strategically targeting as a major growth initiative moving forward.
Located in Coventry, UK, MJD Media Ltd is the parent company of two successful education marketing organizations: MJD Consultancy Ltd and The Student World.
MJD Consultancy Ltd provides education marketing expertise and advertising services for international and domestic student recruitment to institutions around the world. With significant experience in planning media across multi-platform campaigns for academic institutions of all sizes, the agency is a leader in the areas of marketing, publishing and HR advertising. Services include advertising and marketing, international student recruitment, human resources advertising, strategic planning and insight, media buying, media planning, and student event planning.
The Student World is MJD Media’s business event that focuses on providing information for UK students looking to study overseas. It is the only exclusively study abroad event designed specifically for UK students and overseas institutions to meet. The agency attracts more than 100 universities from all over the world to its six annual events.
“MJD is a natural fit that reminds us of where we were as a company about 10 years ago,” said Brad Gibbs, President of PlattForm International. “Working with Managing Director Marcel Dalziel and Client Relationship Director Emma Ward has been exciting. They both have a passion for education, students, and using marketing and admissions to make a difference.
“MJD is customer-centric, consultative, and they have a high level of integrity and a phenomenal reputation. Our approach is going to be education without borders. We’re going to match the right students with the right schools, despite boundaries or geography.”
MJD’s current client list includes projects with BI School of Management, Brunel University, Bucks New University, Coventry University, Royal Veterinary College (University of London), University of South Wales and University for the Creative Arts.
For more information, please contact us at 847-597-6410.
About PlattForm
Since 1989, PlattForm (www.PlattForm.com) has set the standard of excellence in providing marketing services and enrollment solutions for colleges and universities, worldwide. The firm, headquartered in suburban Kansas City, boasts an internal staff of more than 550 industry experts. As thought leaders in post-secondary education, PlattForm has helped over 4,000 colleges and universities improve the lives of millions of individuals. Specialties include search engine marketing; interactive lead generation; online marketing; traditional media placement and creative services.