At Seelio, I talk to many university administrators and faculty about how Seelio can help their students be better prepared for their careers. When they’re first seeing Seelio, a career portfolio technology, a question that often comes up is “How is Seelio different than LinkedIn?”, or “Why should my students use Seelio instead of LinkedIn?”
I think LinkedIn is a great tool and I use it regularly; in fact, I used to work in career services at the University of Michigan and helped students learn how to use LinkedIn. But there are some key differences between the two platforms that have a major impact on students.
No. 1: Seelio provides a deep, three-dimensional picture of skills, projects, and passions. LinkedIn is an online resume.
Resumes don’t actually show evidence of what a candidate can do; employers have to take applicants at their word that they have the skills their resume says they have. And although it’s a great networking tool, LinkedIn is essentially just a resume online. But Seelio allows your students to show real evidence of their skills, so that employers can see that they actually have the skills their resume says they have.
When is the last time you went to a student’s LinkedIn profile and watched a video of a robot they built for their engineering class, browsed photos of them working on student group that they’re passionate about, or clicked through a Prezi that they created during their internship at a non-profit? Seelio lets students easily and beautifully showcase these kinds of experiences, allowing them to differentiate themselves from their competition who can’t show examples of their work.
No. 2: Seelio is designed to help students showcase what they can do. LinkedIn is designed to help professionals showcase the jobs they’ve had.
Students deserve the opportunity to show off their best academic work to employers in a professional manner, but that type of work doesn’t fit well on LinkedIn. On Seelio, students can easily share their academic projects right alongside their internships and work experiences.
Many college students know of LinkedIn, and know that they need to use it eventually, but haven’t started yet. LinkedIn can be intimidating for students. But 93% of recruiters will look at a candidate’s social web presence before hiring them, so students need a way to showcase their skills online. We built Seelio to help you solve this problem, so that your students have a safe place to build their professional identity starting with their academic work. And Seelio profiles are optimized for search engines, so when employers search for your students on Google they can find their Seelio and see work examples and evidence of their skills. In fact, your students’ Seelio profiles will often show up before their LinkedIn profiles in search results!
No. 3: Seelio has classroom features that let students share work privately with their professors and classmates so that they can get feedback and improve before sharing publicly. LinkedIn doesn’t.
Seelio is a great platform for students to learn how to build their professional digital identity. Our classroom features allow students to share work in a private, safe space for their class, so that only their classmates and professor will see it and can give them feedback about how to improve. Many professors use Seelio for exactly this reason; they want to help coach their students in how to present themselves professionally online, because they know how crucial this skill is in today’s job market.
Want to encourage your students to get started on Seelio? Share the student version of this post with them.