Attracting the Right Students Starts With Knowing What Makes You Unique
We take the time to get to know your institution, your goals, and your current and prospective students. Our approach leverages front-end research and best-in-class tools and technology for creating an integrated marketing plan backed by data.
We weave this knowledge into everything we do and constantly challenge the plan to ensure it reflects the latest market opportunities, consumer trends and parity to our exclusive benchmarks. The result is a marketing mix that brings your institution and prospective students together at the right time and place with the right message.
Attention Is the New Marketing Metric
Higher education marketing isn’t what it used to be. Today’s prospective students are savvier than ever before when it comes to selecting the marketing messages they want to pay attention to. You have to earn their attention, and that starts with understanding them, knowing what they hope to achieve with their education and providing the information they’re looking for in their search process. It also means featuring real student stories as an integral part of your marketing mix.
How Does Your Marketing Strategy Stack Up
Our Marketing Services
Our media services include:
• Digital Display
• Pay-Per-Click (PPC)
• Social Media Advertising
• Emerging Media (Hulu, Pandora, Spotify and more)
No longer can you rely on prospective students coming to you. There are too many messages and competitors vying for their attention, and building a relationship strategy is the only way to foster recognition and trust. We employ proven inbound marketing strategies to engage with your prospective students including:
• Search Engine Optimization (SEO)
• Content Marketing
• Conversion & User Experience Optimization
• Email Inquiry Nurturing
• Social Media Management
• Influencer Identification and Outreach
As a pioneer of guaranteed inquiries, we are uniquely situated to help you navigate this medium, provide quality at scale, and ensure full transparency and compliance.
Our inquiry-generating services include:
• Inquiry Management
• Exclusive Inquiry Generation
• Warm Transfer
• Email Nurturing
• Qualifying, Scoring and Matching