Attracting the Right Students Starts With Knowing What Makes You Unique

We take the time to get to know your institution, your goals, and your current and prospective students. Our approach leverages front-end research and best-in-class tools and technology for creating an integrated marketing plan backed by data.

We weave this knowledge into everything we do and constantly challenge the plan to ensure it reflects the latest market opportunities, consumer trends and parity to our exclusive benchmarks. The result is a marketing mix that brings your institution and prospective students together at the right time and place with the right message.


Attention Is the New Marketing Metric

Higher education marketing isn’t what it used to be. Today’s prospective students are savvier than ever before when it comes to selecting the marketing messages they want to pay attention to. You have to earn their attention, and that starts with understanding them, knowing what they hope to achieve with their education and providing the information they’re looking for in their search process. It also means featuring real student stories as an integral part of your marketing mix

How Does Your Marketing Strategy Stack Up

Find out with a marketing stategy audit. Our in-house experts will perform a marketing audit to determine where your marketing succeeds, where you have room to grow, and how to take your employees and their efforts to the next level. Learn More.


Our Marketing Services

 
  • Media
  • Engagement
  • Pay-Per-Inquiry
 
Media changes at the speed of consumers. Staying ahead of these changes requires a partner experienced in channel-specific attributes as well as nuances in the ways channels interact with one another.

Our media services include:

      •  Television
      •  Digital Display
      •  Pay-Per-Click (PPC)
      •  Social Media Advertising
      •  Emerging Media (Hulu, Pandora, Spotify and more)
      •  Radio
      •  Newspaper

No longer can you rely on prospective students coming to you. There are too many messages and competitors vying for their attention, and building a relationship strategy is the only way to foster recognition and trust. We employ proven inbound marketing strategies to engage with your prospective students including:

      •  Search Engine Optimization (SEO)
      •  Content Marketing
      •  Conversion & User Experience Optimization
      •  Email Inquiry Nurturing
      •  Social Media Management
      •  Influencer Identification and Outreach

As a pioneer of guaranteed inquiries, we are uniquely situated to help you navigate this medium, provide quality at scale, and ensure full transparency and compliance.

Our inquiry-generating services include:

      •  Inquiry Management
      •  Exclusive Inquiry Generation
      •  Warm Transfer
      •  Email Nurturing
      •  Qualifying, Scoring and Matching


Employ Outcomes-Focused Measurement

We work with you to develop meaningful metrics that best align with your business objectives while still focusing on individual channel performance. This analysis includes:

  • Identification of common pathways to enrollment
  • ROI of each channel and their combined impact on the marketing mix
  • Pacing against historical performance and benchmarks
  • Inquiries heat mapped to Zip codes and digital sources
  • Volume and conversion data
  • Marketing spend efficiency


Ready to discuss how we can help grow your institution? Contact Aaron Edwards, SVP, for more information.

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