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Brush up on Pay-Per-Click marketing, learn about success metrics and how Google determines what ad to show.
Now that extension use is an Ad Rank factor, more advertisers will integrate ad extensions for visibility.
We’re celebrating 25 years of supporting higher education institutions. It’s going to be an exciting year.
As we talk more about attribution, it is evident that what happens offline impacts what happens online.
Seelio’s service-based portfolio solution enables schools to deliver greater return on investment for students.
Seelio enhances PlattForm's model with a student lifecycle tool that spans from enrollment to career placement.
PlattForm expands APM to meet online, ground and hybrid program needs of institutions worldwide.
Google has released two algorithm updates: here's your digest and our analysis.
What is online video and its value? Here are available advertising options and ideas for optimizing.
Kenshoo 3 Screen World surveyed over 350 search marketing pros - we talk results and our recommendations.
Dr. Larry Banks, Provost and VP of Operations for the Daymar Colleges Group, shares his expertise on the topic.