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2017 Higher Education Benchmarks Data & Trends [Flipbook]

By Keypath Education
2017 benchmarks data and trends flipbook

The 2017 Higher Education Benchmarks is chock-full of enrollment, marketing and social trends, program research and data surrounding prospective student behavior.

Whether you are a marketing manager, program director, CEO or university president, the data and research is applicable for you.

Group President Mike McHugh and EVP of Account Management Tracy Kreikemeier will walk you through the data in the report and explain the implications in the on-demand webinar. Download the full report and webinar resources

If you still need convincing, here’s a quick glance of the data and trends from the benchmarks report:

 

Charts and Graphs from the 2017 Higher Education Benchmarks:

1. WHAT ARE THE OVERALL DOMESTIC ENROLLMENT TRENDS?

2. WHAT IS THE PERCENT CHANGE IN ENROLLMENT BY SECTOR FROM FALL 2013 - SPRING 2016?

3. WHAT IS THE PRIMARY MOTIVATION FOR ENROLLING IN ONLINE COURSES?

4. WHAT IS THE AVERAGE AGE OF UNDERGRADUATE AND GRADUATE ONLINE STUDENTS?

5. HOW IS DEVICE USAGE CHANGING FOR PROSPECTIVE STUDENT SEARCH BEHAVIOR?

6. WHAT IS THE ADVERTISING EXPENSE AS A PERCENTAGE OF REVENUE FOR SELECT FOR-PROFIT INSTITUTIONS?

7. HOW HAVE AVERAGE COSTS PER CLICK CHANGED?

8. WHAT IS THE BRAND VERSUS NONBRAND COST-PER-CLICK AVERAGE?

9. WHAT IS THE BRAND VERSUS NONBRAND CLICK-THROUGH RATE?

10. WHAT IS THE CLICK-THROUGH RATE BY AVERAGE NONBRAND SEARCH POSITION?

11. HOW HAS TV SPEND BY DAYPART CHANGED YEAR OVER YEAR?

12. HOW ARE INSTITUTIONS’ TV DOLLARS ALLOCATED BY TYPE?

13. WHAT PERCENTAGE OF ADULT INTERNET USERS PARTICIPATE IN THESE POPULAR SOCIAL NETWORKS?

14. WHAT ARE THE DEMOGRAPHICS OF ADULT FACEBOOK USERS?

15. HOW ARE HIGHER EDUCATION INSTITUTIONS USING SOCIAL MEDIA BY CHANNEL?

16. HOW SHOULD SOCIAL MEDIA REACH COMPARE TO AN INSTITUTION’S STUDENT POPULATION?

17. WHAT IS THE AVERAGE MIX OF PAID SEARCH VERSUS PAID SOCIAL?

18. WHAT ARE THE FASTEST- AND SLOWEST-GROWING PROGRAMS BY DEGREE LEVEL?
 

For additional context and valuable information, download the 2017 Higher Education Benchmarks report and webinar resources.

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