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Year in Review: 2016 Keypath Education Resource Highlights

By Hannah Lemon
2016 Year in Review

As we close another year and prepare for a new chapter, we’ve gathered our top blogs and resources from 2016. Enjoy this recap, and we look forward to keeping you informed in the coming year!

Blog Highlights

We launched and continued popular blog series such as CEO Keys, Meet a Keypather and the new Back to Basics series. Steve Fireng discusses pressing topics in the monthly CEO Keys series. Here are some of 2016’s highlights:

Students Care About Outcomes. Do You?

How to Be the Next ‘Big Thing’ in Nontraditional Education

Six Things I’m Thankful for in Higher Education This Year

Secrets to a Mutually Beneficial Corporate Partnership Program  

Our readers enjoyed the Meet a Keypather series, which allows you to get to know our experts across all areas. Here are a few we covered this year:

Meet Korab Eland, who migrated from our Kansas City headquarters to take on the digital media buyer role in the Melbourne office.

Meet Lori Turec, SVP of Marketing Services for Online Program Management (OPM), who leads a strong team of international marketers.

Meet Cynthia Love, a dedicated enrollment advisor who is passionate about changing lives through education.

Meet Katie Tomlinson, who leads Keypath’s analytics and business intelligence to provide the best data to our partners.

The Back to Basics series kicked off with Learn the Lingo: Digital Media Cheat Sheet and Know Your Audience: Tailor Your Landing Pages for Conversion Rate Wins. We enjoyed keeping you updated on all things digital and social and on the ever-changing world of Google:

The Evolution of Traditional to New Media outlined the transformation of traditional media and the new roles of TV, radio, print and out-of-home. 

We revealed the 7 SEO Factors for High-Quality Website Content.

This year brought many social media changes and updates, and our experts shared their take in posts such as Twitter Expands Character Count for Tweets and How the Recent Facebook, Twitter Changes Impact Your Brand. Trick or Treat: What’s New in Paid Social gathered recent news about social media advertising with most of the headlines surrounding Facebook.

From algorithm updates to advertising shifts, we covered Google’s adjustments throughout the year and what they meant for higher education marketers in articles such as Google Expanded Text Ads Boost Paid Search and Google’s Q3 Education Search Trends: Do You Need to Revise Your Strategies?

To show we practice what we preach, we shared a recent success story in Campaigns in Motion Stay in Motion: How Ongoing Optimization Results in Effective Digital Marketing.

College and high school students celebrated health professions week this fall, and we marked the occasion with a recap of our latest healthcare-related resources.

Top Content Offerings of 2016

Avoid costly mistakes and navigate the PPI higher education landscape with the eBook, Top 10 Pay-Per-Inquiry Mistakes You Are Making.

What does it take to deliver an engaging, seamless learning experience for today’s online students? Find out in The Elements of Breakthrough Online Program Design eBook.

We built a library of research and competitive analysis for the Vertical Market Study Series. Below are the top three studies:

Nursing Market Study
How can institutions compete in this high-demand market? Download the market study and call recording to discover the latest nursing research.

Graduate Business Market Study
Download this white paper and on-demand webinar for key market indicators and marketing best practices for graduate business programs.

Computer Science & Information Technology Market Study
This first edition in the vertical market study series analyzes the field of Computer Science and Information Technology.

Social media advertising is a powerful tool. There's a right way and a wrong way to structure your strategy. Let the Paid Social Success Kit be your guide. 

The 8 Tips for Effective Career Preparation eBook summarizes the best practices for effectively integrating career preparation across the student lifecycle.

We began 2016 with our most popular annual resource, the 2016 Higher Education Benchmarks, which included industry data surrounding academic programs, student behavior, marketing and more.

We will be starting 2017 in the same fashion. Look out for your copy of the 2017 Higher Education Benchmarks and an invitation to the corresponding webinar coming soon! 

Have a Happy New Year! 

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